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BrainWeb by Ollins

AI-powered customer acquisition
for Singapore SMEs.

BrainWeb helps service-based SMEs move from weak online presence and manual outreach to a clearer, repeatable customer acquisition system.

First commercial Ollins product · Built for Singapore service-based SMEs · Preparing for pilot validation
What BrainWeb is
BrainWeb is Ollins' AI-assisted customer acquisition system for service SMEs—connecting research, online presence, content, outreach preparation and intake into one reviewable workflow.
The problem

Many SMEs are visible online, but not effectively discoverable or conversion-ready.

Service businesses often rely on outdated websites, inconsistent content, manual follow-ups, WhatsApp conversations, social pages and owner knowledge to generate leads.

The result is a fragmented customer acquisition process: hard to maintain, hard to measure and hard to improve.

The solution

BrainWeb connects the acquisition workflow.

BrainWeb combines AI-assisted research, website generation, content optimisation and outreach preparation into one focused workflow.

It helps SMEs understand how they show up online, what is missing, how their value can be communicated better and how to turn that into a clearer customer journey.

BrainWeb / Acquisition workflowPilot validation
01Research
02Structure
03Generate
04Reach
05Learn
HUMAN REVIEW
Customer journey prepared
How it works

One connected path from research to learning.

01

Research

BrainWeb analyses the business, market context and current online presence.

02

Structure

It identifies gaps, creates a clearer website structure and improves messaging.

03

Generate

It supports website content, page flow, proposal materials and intake experiences.

04

Reach

It prepares personalised outreach and follow-up workflows.

05

Learn

It turns feedback and performance signals into better future iterations.

Target customers

Starting where the need is concrete.

BrainWeb is built first for Singapore service-based SMEs, including:

01Home services
02Home maintenance
03Skilled trades
04Renovation and repair
05Local professional services
06Other owner-led service businesses
Current status

Prepared for pilot validation.

BrainWeb has a dedicated product direction, website, branding and marketing foundation ready.

It was originally conceived as a standalone business, but is now positioned as the first product inside Ollins — a product-led AI company designed to build multiple AI-powered operating systems over time.

BrainWeb is being prepared for pilot validation with Singapore SMEs.

BrainWeb questions

What an early pilot needs to make clear.

01What is BrainWeb?

BrainWeb is an AI-assisted customer acquisition system being prepared for pilot validation with Singapore service SMEs. It is designed to connect business research, online presence, content, outreach preparation and customer intake in one workflow.

02Which businesses is BrainWeb designed for?

The first pilot focus is owner-led Singapore service SMEs, including home services, skilled trades, renovation and repair, maintenance and local professional services that need a clearer, more repeatable acquisition process.

03Does BrainWeb replace human review?

No. BrainWeb is designed around human review for claims, customer-facing material, outreach decisions and other moments that require business context or accountability.

04What information is needed to begin?

A pilot would begin with the business offer, target customers, current online presence, approved facts and the existing enquiry or follow-up process. Exact requirements will be agreed before a pilot starts.

05How is customer data handled?

The public website does not yet operate a BrainWeb customer account or pilot environment. Any pilot that handles business, customer or end-user data will use engagement-specific agreements, notices and safeguards appropriate to that work.

06What does an early pilot involve?

BrainWeb is currently being prepared for pilot validation. The pilot scope, workflow, responsibilities, data handling, review points and measures will be agreed directly with each participating business.

Early pilot conversations

Interested in becoming an early BrainWeb pilot?

We are looking to work with Singapore service businesses that want a clearer online presence, better customer intake and a more repeatable acquisition workflow.